Custom formulation
Dip and acrylic powders, soak-off gel, and matching lacquer developed to your performance brief — wear time, finish, cure behaviour, and application feel.
OEM Manufacturing
OEM nail manufacturing,built to your specification.
Run your own formulas, shade libraries, and packaging on a salon-tested professional system. OMG handles formulation and production; you own the brand, the market, and the margin.
Manufacturing that starts from your brief, not our catalogue.
An OEM program is the right route when the formula itself is part of your brand — a specific finish, cure profile, viscosity, or shade library you want to own outright. We build to your specification and produce it at volume, so what reaches your accounts is genuinely yours rather than a relabelled stock product.
What the program covers
Shade development
Build a shade library to your own colour direction, or match against an existing range so a reformulation does not break continuity for your salons.
Packaging & decoration
Jar and bottle formats, closures, labelling, and cartoning specified to your artwork, in the sizes your accounts actually reorder.
Volume production
Scale from a first production run to repeat manufacturing on the same specification, so quality holds across reorders.
How it works
Share the brief
Formats, performance targets, shade direction, packaging, and the volumes you expect.
Specification & costing
We come back with a buildable spec, a per-unit cost, and the lead time it implies.
Sampling & sign-off
Production samples for salon testing. Adjust and re-sample until the spec is approved.
Production & reorder
First run ships against the approved spec, and repeat runs hold to it.
At a glance
- Formats
- Dip & acrylic powder, soak-off gel, matching lacquer, bulk 504g jars
- Minimum order quantity
- Program-dependent — shared on request
- Lead time
- Quoted per specification
- Territory
- United States and export — confirmed per agreement
- Certifications
- Documentation shared during specification
Common questions
What is the difference between OEM and private label at OMG?
OEM means the formula is developed to your specification — you define how the product performs. Private label means your brand goes on OMG's existing, proven formulas. OEM gives you more control and takes longer; private label gets you to shelf faster on a system that is already selling.
Can OMG match an existing formula or shade range?
Yes. Shade matching against an existing range is a standard part of the specification stage, and it is the usual route when you are moving production without disrupting the salons already using the range.
What is the minimum order quantity for an OEM run?
OEM minimums depend on the format and the degree of customisation in the specification. Share your intended volumes and formats and we will confirm the minimum alongside the quote.
Do we own the formula developed for us?
Ownership and exclusivity are set out in the program agreement. Raise it during the brief so the terms are agreed before sampling begins rather than after.
Ready to price it out?
Send your program, formats, and expected volume — we will come back with pricing, minimums, and lead times.