Proven base formulas
Start from the D Matching 4-in-1 dip and acrylic system and the soak-off gel range — products already working across salon service menus.
Private Label
Your brand,on a proven system.
Put your name on formulas that already sell — dip powder, acrylic, and gel polish that salons know how to use — and get to shelf without funding a development cycle.
The fastest route to a house brand that reorders.
Private label is the right call when the brand is the differentiator and the formula does not need to be. You pick the assortment from a range already proven in salons, we produce it under your label, and your accounts get a house brand that behaves exactly like the product they already trust.
What the program covers
Your shade assortment
Choose from 900+ professional shades to build a house range sized to your shelf, rather than carrying a catalogue you did not pick.
Label & carton artwork
Your artwork applied across jars, bottles, and cartons, with formats kept consistent so the range reads as one brand on shelf.
Exclusivity
Territory and account exclusivity available by agreement, so a house brand stays worth building.
How it works
Pick the range
Choose formats and the shade assortment that fits your shelf and your accounts.
Supply artwork
Send label and carton artwork; we confirm it against the formats you selected.
Approve a sample
A labelled production sample to sign off before the run is committed.
Launch & refill
First order ships, and refills run on the same assortment as accounts reorder.
At a glance
- Formats
- Dip & acrylic powder (2 oz / 56 g), soak-off gel, lacquer, 504g bulk
- Shade range
- 900+ professional shades to select from
- Minimum order quantity
- Per format — shared on request
- Lead time
- Quoted per assortment and artwork
- Exclusivity
- Territory terms available by agreement
Common questions
How much does it cost to start a private label nail line?
Cost is driven by the formats you carry, how many shades you launch with, and your order volume — not by a flat setup fee. Send the assortment you have in mind and we will quote it directly.
How many shades do I need to launch with?
Most house brands open with a core assortment that covers the service menu, then widen it once reorder data shows what is moving. Launching with the whole catalogue ties up capital in shades that may not sell in your territory.
Can I private label the 504g bulk jars?
Yes. The 504g format is a common private-label item because it carries the refill economics that high-usage salons buy on.
Do I get exclusivity on my private label range?
Territory and account exclusivity is available by agreement. Raise it early, because it shapes the volume commitment on both sides.
Ready to price it out?
Send your program, formats, and expected volume — we will come back with pricing, minimums, and lead times.